YouTube for roofing contractors: A very good strategy

Roofers, get on YouTube ASAP...

YouTube is a powerful marketing tool for roofers. It allows you to showcase your work in a highly visual way, and reach a wide audience of potential customers.

A well-made roofing YouTube channel can help you attract new business, and grow your roofing company.

Here are some of the benefits of using YouTube as a marketing tool for roofers:

Reach a Wide Audience

YouTube has over 1 billion active users, which means there is a huge potential audience for your roofing business. By creating engaging videos, you can reach a large number of people who are interested in roofing.

Showcase Your Work

YouTube is a great way to show potential customers the quality of your work. You can create videos that showcase your roofing projects, and highlight your company’s strengths.

Build Trust and credibility

Potential customers are more likely to trust and do business with a roofing company that they can see and hear. By creating videos that show you and your team at work, you can build trust and credibility with potential customers.

Get Found in Search

YouTube is the second largest search engine, after Google. This means that if you optimize your videos for search, you can reach even more potential customers.

Cost-Effective

YouTube is a cost-effective marketing tool. You can create high-quality videos without spending a lot of money.

Boost Your SEO

YouTube can help you boost your website’s SEO. By creating videos and embedding them on your website, you can increase your website’s ranking in search results.

Increase Social Shares

Videos that are shared on social media have a higher chance of being seen by potential customers. YouTube makes it easy to share your videos on social media, and helps you reach a wider audience.

Generate Leads

YouTube can be used to generate leads for your roofing business. You can include calls-to-action in your videos, and drive viewers to your website or contact page.

Stay Top of Mind

YouTube can help you stay top of mind with potential customers. If someone is searching for a roofer in your area, your video could pop up in their search results.

Measure Your Results

YouTube provides detailed analytics that allow you to track your video views, engagement, and leads. This data can help you improve your future videos, and make sure your marketing efforts are effective.

Cool, but here's how YouTube started...

YouTube is a video sharing website and multi-platform application headquartered in San Bruno, California. The service was created by three former PayPal employees—Chad Hurley, Steve Chen, and Jawed Karim—in February 2005.

In November 2006, Google purchased the site for US$1.65 billion; YouTube now operates as one of Google's subsidiaries.

YouTube allows users to upload, view, rate, share, and comment on videos, and subscribe to other users' channels. Videos considered to contain potentially offensive content are available only to registered users affirming themselves to be at least 18 years old.

YouTube offers a wide variety of user-generated and corporate media videos. Available content includes video clips, TV show clips, music videos, short and documentary films, audio recordings, movie trailers, live streams, and other content such as video blogging, short original videos, and educational videos.

Most of the content on YouTube is uploaded by individuals, but media corporations including CBS, the BBC, Vevo, and Hulu offer some of their material via YouTube as part of the YouTube partnership program.

Unregistered users can only watch videos on the site, while registered users are permitted to upload an unlimited number of videos and add comments to videos. Videos deemed potentially inappropriate are available only to registered users affirming themselves to be at least 18 years old.

As of February 2017, there were more than 400 hours of content uploaded to YouTube each minute, and one billion hours of content being watched on YouTube every day. As of August 2018, the website is ranked as the second-most popular site in the world, according to Alexa Internet.

YouTube has faced criticism over aspects of its operations, including its handling of copyrighted content contained within uploaded videos, its recommendation algorithms perpetuating videos that promote conspiracy theories and falsehoods, hosting videos ostensibly targeting children but containing violent and/or sexually suggestive content involving popular characters, videos of minors attracting pedophilic and other predatory behavior, hoaxes, and offensive content.